Search is a science. Being chosen is an art.
Searchistry blends both. We get your business named and cited when customers ask ChatGPT, Gemini, Perplexity, Claude and Google’s AI who to choose, then show you exactly where you stand.
Where should I book a birthday dinner for 10 downtown?
For a group of 10, Your Restaurant comes up often. It has a private dining room, a shared set menu for groups, and steady reviews praising its service for celebrations.1 It also appears in a recent local guide to group dining.2
Your business is named and cited in this answer.
Best hotel near the airport for a 150-person conference?
Your Hotel is a strong fit. Its meetings page lists room capacities, AV packages and group rates clearly,1 and event planners consistently rate its staff highly for large bookings.2
Your business is named and cited in this answer.
What’s the best scheduling software for a small clinic?
Your Software is frequently recommended for small clinics. It covers online booking, reminders and intake forms in one place,1 and reviewers highlight how quickly a front desk can get set up.2
Your business is named and cited in this answer.
Search used to hang ten pictures on the wall. AI hangs one.
Flip between then and now. If the one answer names a competitor, you never get the chance to compete.
The salon wall
Ten links, all fighting for attention. Even at number four, you still had a shot at the click.
10 chances to be seen on page oneOne piece, one spotlight
One answer, a handful of names, and no page two. Our job is making sure the piece on the wall is yours.
68% of US Google searches now end without a click. Source: SparkToro, 2026The numbers behind the shift to AI answers
Independent research from 2025 and 2026. Every figure links to its source.
Google now shows an AI Overview on most searches
Share of 500,000 business-intent prompts that triggered an AI Overview. For bottom-of-funnel prompts, the rate was 88.5%.
Most searches never send a click
68 of every 100 US Google searches end without a click. The answer is served on the page.
Source: SparkToro zero-click study, 2026
Ranking first is worth far less
Relative click-through for the number one result, across 300,000 keywords.
Source: Ahrefs, February 2026
Being cited in the answer pays off
Organic click-through +35%
Paid click-through +91%
Source: Seer Interactive, 3,119 queries, Q3 2025. The study notes citation may also reflect brand strength.
Your customers are already asking AI
weekly ChatGPT users, before counting Gemini, Claude, Perplexity, Copilot and Google’s own AI answers.
Where AI referral traffic comes from
ChatGPT sends most AI referral visits today, but Perplexity, Gemini and Claude are the fastest-growing sources, so we track them all.
Source: Ahrefs, March 2026 referrals across 74,752 sites. Shares calculated from the reported visitor counts.
AI visitors arrive ready to act
AI search visitors to Ahrefs’ own site converted to signups 23 times better than organic search visitors. Small traffic, high intent.
Source: Ahrefs, May 2026
Where AI looks for answers
- RedditCommunity
- YouTubeVideo
- LinkedInProfessional
- WikipediaReference
- ForbesMedia
- G2Reviews
- YelpReviews
- FacebookSocial
- MediumPublishing
- TechRadarMedia
Most-cited domains across ChatGPT, Gemini, Perplexity, AI Mode and AI Overviews. That’s why we build your presence beyond your own website.
Source: Peec AI, 30M sources, March 2026
How AI decides who to recommend
Every AI answer follows roughly the same path. We work on the steps where your business can win or lose the recommendation.
A customer asks
The engine searches
It reads the sources
It writes one answer
- Your Restaurant
- Competitor A
- Competitor B
The customer acts
Five steps. Equal parts data and craft.
The science tells us where you stand. The artistry is what makes AI want to recommend you. Pick a step to see what happens in it.
Study: see what AI says about you today
We run the questions your buyers actually ask through ChatGPT, Gemini, Perplexity, Claude and Google’s AI, and record who gets named, who gets cited and which sources the engines lean on.
What you get
- AI visibility audit across every major engine
- A custom buyer-journey prompt set
- Competitor and citation source map
- Technical SEO audit
Prime: make your site easy for AI to read and trust
Before anything new gets made, we fix what’s holding you back: the technical basics, missing structured data, and thin or outdated pages that confuse the engines.
What you get
- Technical fixes shipped, not just listed
- Schema for your business, services and FAQs
- Content pruning and consolidation
- Google Business Profile cleanup
Compose: content written to be quoted
Pages that answer real buyer questions at every stage, from first research to the final decision, structured so AI engines can lift a clear answer and credit you for it.
What you get
- Awareness, consideration and decision pages
- Comparison and alternatives pages
- Answer-first FAQs and guides
- Refreshes of pages that already rank
Exhibit: get mentioned where AI looks
AI engines trust what the rest of the web says about you. We build that reputation through the guides, directories, reviews and press coverage they draw on.
What you get
- Placements in industry guides and “best of” lists
- Directory and listing coverage
- A steady review program
- Digital PR and link building
Review: see what moved, and why
Your AI visibility tracked every two weeks across every engine and prompt, tied to the work we shipped, with a clear plan for what comes next.
What you get
- A visibility report every two weeks
- Share of voice against your competitors
- The sources AI trusts in your market
- Dashboard access as it rolls out
Most clients start showing up in AI answers within 60 to 90 days. Google rankings usually improve along the way.
We track the questions that turn into customers
Ranking for your brand name isn’t enough. We build a custom prompt set around how your buyers research, compare and decide, then track how AI answers each one.
Awareness
They have a problem and are starting to look.
- “How do I get more bookings for weeknight dinners?”
- “What should I look for in a conference venue?”
Consideration
They’re comparing options and alternatives.
- “Best hotels near the airport with meeting space”
- “Alternatives to [your competitor]”
Decision
They’re ready and checking you out.
- “Is [your business] worth it?”
- “[Your business] reviews and pricing”
How ready is your business for AI search?
Tick everything that’s true today. It’s a quick gut check, not the full audit, but it shows where most businesses fall short.
Your readiness
Your score and what it means will show up here.
See the whole picture, any time
Most agencies send a PDF and hope you read it. The Searchistry dashboard shows how AI engines talk about your business whenever you want to look. Flip between kickoff and today to see what six months of work looks like.
- Mentions and citations in each AI engine, for every prompt we track
- Share of voice against the competitors AI names instead of you
- The sources AI trusts in your market, so we know where to build next
- Progress over time, tied to the work we shipped that month
Dashboard preview with sample data. Your prompts, competitors and engines are set up during your audit.
Proof from the work, not promises
Results from engagements run by our team, using the same process we’ll use for you.
SaaS brand, SEO and AI search
7x more leads in 8 months
Now referenced in ChatGPT, Google AI Overviews, AI Mode and Gemini, on the same content that earned the clicks.
Film festival, content and authority
Fewer pages, 8x more winning pages
Published pages 435 to 230
Pages earning 100+ clicks a month 4 to 32
Pages getting zero clicks 340 to 95
A full content audit and pruning, then rebuilt topical authority: the clean structure AI engines cite.
Our own agency
Top 3For most “AI SEO agency in Toronto” style questions.
Car cleaning, local SEO
59.8KMonthly organic visitors in 6 months, from zero. 2,300+ ranking keywords and $0 on ads.
Home services, Google Ads
26 to 68Conversions on the same $40 a day budget. Click-through up from 1.78% to 3.16%.
Festival website rebuild
LiveA full redesign with schema and AI-ready structure, shipped during an active festival.
Made for businesses that win on recommendations
Who we work with
- Hotels, venues, events and entertainment
- Restaurants and local businesses
- SaaS and B2B companies
- Anywhere in the US and Canada, with no minimum budget
Founded by Simar Singh, a marketing technology architect who has spent years building enterprise marketing systems, and now brings that rigor to AI search.
How pricing works
No fixed packages. Your plan is priced by monthly scope: how many articles we publish, how many links we build and how many fixes we ship.
- Every engagement starts with a free AI visibility check, so the quote matches what you actually need
- Month to month, with no long-term contract
- A visibility report every two weeks, plus dashboard access as it rolls out
Questions, answered
Can’t find what you need? Email hello@searchistry.ai and we’ll reply within one business day.
Why the name Searchistry?
It’s search plus artistry. Getting found is a science: data, schema and site structure. Getting chosen takes craft: content people actually want to read, a brand AI can describe clearly, and a reputation across the web. We do both, and the name is a reminder that one without the other doesn’t work.
What is AI search optimization (GEO)?
Generative Engine Optimization, or GEO, is the work of getting your business mentioned and cited when people ask AI tools like ChatGPT, Gemini, Perplexity, Claude and Google’s AI Overviews for a recommendation. It combines technical fixes, content built around real buyer questions, and authority from sources those engines trust.
How is GEO different from SEO?
SEO gets you ranked in a list of links. GEO gets you named inside the answer. They share a foundation, so good GEO work usually lifts your Google rankings too, but GEO adds prompt research, citation building and tracking across every major AI engine.
Which AI engines do you track?
ChatGPT, Google AI Overviews, Google AI Mode, Gemini, Perplexity, Claude and Microsoft Copilot. We focus on the ones your customers actually use.
How long until we see results?
Most clients start showing up in AI answers within 60 to 90 days. Quick technical fixes can move things sooner, and visibility keeps building as content and authority compound.
How do you measure AI visibility?
We run your custom prompt set through leading AI visibility tools and query the remaining engines directly. Every two weeks you see your mentions, citations, share of voice against competitors, and the sources AI relies on.
Do you lock clients into long-term contracts?
No. We work month to month. If the work is moving your visibility, you’ll want to stay.
Can I use the dashboard on its own?
Right now the dashboard comes with our agency service. If you’re interested in a standalone plan, mention it in your request and we’ll keep you posted.
See your portrait, as AI paints it
Send us your website and we’ll check how ChatGPT, Gemini, Perplexity, Claude and Google describe you today, who they recommend instead, and what it would take to change that.
- Free, with no obligation
- Covers the questions your buyers actually ask
- Includes the competitors AI names instead of you
Run your free check now
Enter your website on our check page and Radar, our AI visibility scanner, checks how the major AI engines see your business.
Start my free AI visibility check